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Our story

Our team consists of enthusiastic sauna fans who believe in the importance of sauna for health and well-being. All of us grew up in Estonia where it would be hard to imagine not going to the sauna at the end of a busy working week, after a cold winter day or on a nice summer evening in the countryside. Sauna means taking time for yourself, regenerating your body and mind, staying healthy and just feeling good. That is why we think that sauna should be available to everybody and everywhere.

3 generations of sauna traditions

The founder of HUUM, Siim Nellis, is actually the third one in his family to produce sauna stoves. His grandfather was a skilled oven-builder with a lot of experience in building sauna stoves and his father is also active in sauna stove production. Siim continues to carry on these traditions, connecting the Estonian sauna building knowledge with modern design and innovative technology.

How the first design sauna stove was born

Sauna stoves have been developed in countries with long sauna traditions without necessarily paying much attention to design. In the search for a more contemporary and efficient design for sauna stoves Siim Nellis turned to the Estonian Academy of Arts in 2011. The product design students of the academy proposed different designs, among which one design stood out. It was inspired by a water drop and had a hemispheric shape. In 2012 the stove was developed for production and it became known as DROP. Unlike other sauna stoves before, DROP had a unique round shape, well-optimized use of metal and an increased stone capacity, which allowed the electric stove to produce a mild steam similar to wood-burning sauna stoves.

In 2015 DROP sauna stove won the prestigious Red Dot Award: Product Design, one of the most important international awards for exceptionally good design. DROP sauna stove was acknowledged for a well-implemented design solution.

Encouraging active and healthy lifestyle

HUUM encourages active and healthy lifestyle by sponsoring sports and being active ourselves. We sponsor HUUM IRONMAN triathlon team which consists of young talented athletes. Another team sponsored by us is the Estonian women’s indoor hockey team Sparta who won the Estonian championship in 2018. Our own staff is currently active in disc golf, with our proudest moment being winning the first place in the Estonian enterprises disc golf tournament in April 2019.


Become a reseller

Interested in becoming a HUUM dealer? Fill out this form, and we will review your information and contact you to discuss a potential new partnership.

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